SEO services stands for search engine optimization services intended to increase visibility and ultimately organic search traffic to websites. These are often provided by agencies or freelancers who are experts in all aspects of SEO service in Dehradun, Haridwar and Rishikesh.
Importance of SEO
Nearly 93% of web traffic occurs on search engines. If you want your website to be found, you need to be indexed on major search engines and ranked highly. In an easy world, you could set up your website and wait for traffic to just come to your website. However, there are likely many websites focused on similar themes and topics as your own. Search engines must decide which websites to list on any given position in the search results for any given search query. Implementation of SEO best practices are critical to ensure your website captures web traffic for relevant search queries in search engines. SEO help websites to reach the actual audience by using organic way.
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SEO RANKING FACTORS :-
SEO is important and it needs to be done to capture search engine traffic to your site. the main factors affect the ranking of a website are-
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CONTENT
Content is the basic need of any website. You may have heard that content is king and this is true when it comes to SEO company in Dehradun, Haridwar, Rishikesh India. basically a search engines want to match users with the most relevant content to their query as possible. One reason Wikipedia articles are often ranked highly is because they tend to be comprehensive and trustworthy. Search engines will look at the content on the page, the freshness of the content, and deploy sophisticated algorithms to understand if the content is relevant to the searcher. An attrective content is the key to reach people in a more usual manner.
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USER EXPERIENCE (UX)
User experience plays a significant role to make a website highely ranked. the most common features are
- Fast page speed
- A mobile-friendly website
- Seamless navigation
- No pop-up messages
Users need to be able to quickly and easily consume your content and navigate through your site. This has become especially important as mobile devices are increasingly common and now make up a majority of web traffic.
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From Google’s own words:
The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.
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TECHNICAL SEO
There is some overlap with user experience and technical ranking factors. These include web development best practices to increase page speed, but also meta data optimization and web architecture considerations. For example, meta data optimizations with improve click-rates on search result pages, improve image ranking, or even help surface your content on voice searches.
USER FEEDBACK METRICS
Search engines also rely on behavioral data users leave as clues as they search for content. This may include click-rates for a given query or if a user hits the back button very quickly upon clicking on a result. These ranking factors are not always transparent and web professionals must rely on subtle clues the search engines leave or feedback from search engine experts and employees.
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BACKLINKS
A backlink is any link that points to your page. Search engines look at how many links point to a particular page and which site is pointing to it. If you have amazing content and people consider it trustworthy and comprehensive, they will want to link to you. However, search engines look at the quality of the links to determine the value of the link. They’re not all created equally. As an example, if you have a sports blog and ESPN links to your blog, the search engine will view your content as extremely authoritative and relevant. However, if your friend’s new recipe blog links to you, it will not be considered as important. Even though your friend might!
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It’s important to note this ranking signal has been abused in the past by websites who took advantage of the algorithms at the time. As a result, search engines rolled-out updates to ensure the integrity of search results. Make sure you fully vet the integrity and methods of vendors who promise you backlinks.
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CONTENT ANALYSIS AND STRATEGY
High-quality content establishes your website as an authority and is necessary to drive organic traffic and increased rankings. The content strategy is typically driven from your keyword strategy and includes a content gap analysis. It’s possible you don’t have the high-quality content needed to rank highly for your targeted keywords. A content analysis and strategy will give you a roadmap to higher rankings.
ON-PAGE OPTIMIZATION
These services optimize the content you already have for keyword and themes you wish to rank for. Actions include title updates, addition of targeted keywords to body copy, the use of engaging images, and optimizing page layout for engagement.
OFF-SITE OPTIMIZATION
Factors outside of your website also affect your rankings. These include the number of backlinks pointed to your site from authoritative and trustworthy websites, Google Business optimizations, reputation management, review site optimization, and social media property enhancements. Once you have great content, off-site optimization will help amplify your content and ultimately increase search engine traffic.
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REPORTING
SEO experts continuously monitor keyword rankings, organic site traffic, search trends, backlinks, and diagnostic tests to measure and learn from your SEO company in Dehradun, Haridwar, Rishikesh India initiatives. You need to work with experties to save your time and money.
COMPETITOR ANALYSIS
Competitor SEO analysis tracks how your competitors rank over time along with KPIs such as backlinks, domain authority, and estimated traffic. If you notice increased competition, it may be an indicator further SEO company in Dehradun, Haridwar, Rishikesh Indiaand content investment is needed.
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CONTENT ANALYSIS
Search engines and users value high-quality content, but you may not have the resources in-house to create content at scale. SEO content development services help you create content based on your keyword and content strategy. It’s also optimized on an ongoing basis as well to ensure it remains fresh and relevant.